What do Squishmallows, Burt’s Bees La-Z-Boy & Dole have in common?
Today, they all offer a licensed pet product for purchase. Who’s next?
Last month, I attended the Global Pet Expo in Orlando, Florida.
Upon entering the 2,100,000 sq. ft. expo hall I was dumbstruck by the number of brands that have chosen to leverage the equity built by iconic brands we’re all familiar with. From start-ups to…
