Lessons learned on the road. Simple & actionable strategies to maximize your conference time. | #AlwaysLearning
DYK there are 6,970 tradeshows in the United States? And the numbers continue to rise year over year. Why? The answer is simple: in-person meetings hold an unparalleled advantage over virtual interactions. With over 70% of communication being non-verbal, there’s a depth of connection that virtual meetings often miss.
Having traversed numerous conferences in the past 12 months, from intimate gatherings to massive events with tens of thousands in attendance, here are 4 Key Areas of Success.
General Insights & Set-up:
- Update Your Professional Profile: LinkedIn remains the go-to platform for professional networking. Ensure your profile is polished and up-to-date. If you have a website, make sure it’s tight. Throw up a quick landing page if you have the resources to do so. Be prepared to continue the conversation after the event.
- Don’t rely solely on conference apps: I often stand out with Linktr.ee: Utilize Linktr.ee [it’s not just for social media influencers] to create a memorable digital presence. Here’s mine for the upcoming Connected Health & Fitness conference in Los Angeles: Linktr.ee/jeffmard.
